Targeting Your Audience

Monday, February 26th, 2007, 11:17 pm

I love watching High Stakes Poker on GSN. One of my favorite show, certainly my favorite poker show out there. I have just about every episode taped and when I want some pleasing background noise I’ll throw in a tape.

I’ve been on something of a High Stakes Poker jag lately and I’ve noticed something odd. The commercials they show don’t advertise products and services that I’d normally associate with the poker-playing public.

For example, if you asked me who is the biggest advertiser on High Stakes Poker, I’d say it’s probably eHarmony, the online dating site. Their commercials are CONSTANTLY on. I’m starting to develop an emotional attachment to the happy couples who met through their service. I want to know, are they still together, did they get married?

Another big advertiser is Weight Watchers. Kirstie Alley’s constantly on my screen singing the praises of the paradox that is low-cal fettuccine alfredo.

I just don’t get it. This is the audience these companies want to target? Are poker fans likely customers of companies that help you find dates and lose weight?


Just answered my own question.

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3 Responses to “Targeting Your Audience”

  1. Krazy Says:

    With the current state of obesesity in the US, Nutrisystem may cater the WSOP.

  2. 1st Rule Of Poker Says:

    One thing is for sure, the people I play against at the tables are definitely not salad kind of people.

    Hey as a side note I created a link to your site and was wondering if you could do me the favor/honor of linking back to me. I am sure you get a lot of requests, but if you check out my blog I hope you will find it to be worth a link.

    Thanks again for any blogger love sent my way.

  3. Colan Says:

    Hey! lovely post, tfs!

    Have a look at this man u blog if u feel! really superb whoever made it… it reminded me of this post 🙂

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